In February of 2008, I will be going to Nuremberg for the 2008 International Toy Fair. I have a set of criteria in mind as I look for new, relatively undiscovered toys to bring to the U.S., but no set products in mind. Toy Fair is BIG -- I tend to think of it as about 14 football (American football!) fields worth of toys, games and puzzles of every conceivable variety.
In a few short days, I patrol the hundreds and hundreds of exhibitors with these thoughts in mind:
Is it a safe toy for its age group? (No lead, sharp parts, choking hazards, etc.)
Is there a concept that provokes a child's development? How many of the senses does it engage? Can a child create new things? Does repeat play increase a sense of mastery? Is it likely that the child could learn something new as he or she returns to the toy again?
Is it well made? I am drawn by natural materials, but I look at all materials if the concept is right.
Has the inventor or manufacturer not yet sold the toy in the U.S.? I admit it - I'd rather bring something new back than the "popular" items. For one thing, the smaller inventor has traditionally a hard time promoting their idea overseas. They simply don't have the resources to search for broad distribution. And I do like to be the only (or one of the few) Web stores to carry a product. (A quick look at products like Mader's tops, Boyongolo, Klimba and Atomium should convince you that I like to offer unique things).
That's my basic method. I will be posting more as I research the exhibitors before the show.
As always, your thoughts are greatly appreciated: What would YOU like to see on our site?
Ken